The outcome isn't going to change here, unfortunately. And while he's likely to land on his feet ('we're good,' Brooke said), his daughter is clearly distraught by the abuse hurled toward her and her father. Apple certainly didn't want to send the message that recording pre-release devices was acceptable.Īll the same, it's hard not to sympathize - the engineer had poured his heart into the iPhone X, only to be let go the week before the handset reaches customers.

Combine that with Apple's general prohibition of recording video on campus (even at relatively open spaces like Caffè Macs) and this wasn't so much about maintaining the surprise as making sure that corporate secrets didn't get out.

As an employee device, it had sensitive information like codenames for unreleased products and staff-specific QR codes. And it's important to stress that this wasn't a garden variety iPhone X. In a follow-up video (below), Brooke said she and her father understood the decision and weren't angry at Apple. We've asked Apple for comment on the firing. Brooke took down the video as soon as Apple requested it, but the takedown came too late to prevent the clip from going viral, leading to seemingly endless reposts and commentary. Apple has reportedly fired a iPhone team member after his daughter Brooke posted a hands-on video showing off his iPhone X before launch. And unfortunately, one Apple engineer learned that the hard way. Just because a tech company has announced a product doesn't mean employees are free to share or talk about it before release - just ask Microsoft.

Gone Viral for apple instal free